Brand Designer & Copywriter
My Skills
Identity Design
& Brand Systems
Developing unique identities informed by good design principles & intensive research is what I'm truly passionate about. While my
personal style tends towards the minimal & typographic, I take great pride in being versatile and adapting my designs to a
client's specific requirements.
Packaging Design
Translating a brand's unique visual language from a digital presence into a physical existence is a challenge that truly excites me.
I see product packaging as a valuable,
tactile avenue for a brand to engage with
its customers.
Editorial Design & Graphic Composition
Be it a brochure or hoarding, coffee table book or catalog, I'm skilled at presenting content, developing dynamic layouts and easy-to-digest visual hierarchies.
Copywriting &
Content Writing
I love playing with the written word in all its forms. From short, punchy taglines and brand nomenclature to descriptive long-form content and editorials, creating magic with the English language is a skill that comes in handy as a graphic designer.
Brand Strategy
To me, the visual elements of a brand follow seamlessly from the development of a strong strategy that caters specifically to the target audience & market that a brand exists to serve. Building out this playbook through extensive market research, consumer studies, and a deep dive into a business' unique way of functioning is my favourite part of the branding process.
Who I am,
beyond the work
About Me
I’m a communication designer, a copywriter and an entrepreneur. I love conversing in vectors, pixels and the English language. If a brand needs to express itself either with words or with none at all, I’m your woman.
Gallup Clifton
Strengths-finder Top 5
Activator - People exceptionally talented in the Activator theme can make things happen by turning thoughts into action. They want to do things now rather than simply talk about them.
Focus - People exceptionally talented in the Focus theme can take a direction, follow through and make the corrections necessary to stay on track. They prioritize, then act.
Achiever - People exceptionally talented in the Achiever theme work hard and possess a great deal of stamina. They take immense satisfaction in being busy and productive.
Significance - People exceptionally talented in
the Significance theme want to make a big impact. They are independent and prioritize projects based on how much influence they will have on their organization or people around them.
Competition - People exceptionally talented in the Competition theme measure their progress against the performance of others. They strive to win first place and revel in contests.
My Interests
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Creative writing - short stories & poetry
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Debating & Public Speaking
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Poster and water colour painting
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Digital Illustration
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Video Games
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Photography
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Horseback riding