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Opening its doors in Diani Beach, Kenya, Boxo Hotels  provide simple and affordable accommodation to serve Africa's ambitious young travellers, who aren’t looking to break the bank on a trip.

But what makes this hospitality chain truly unique is the feature that it was named after - boxes. Boxo's rooms are fashioned out of repurposed shipping containers, making the business sustainable, trendy and practical. 

 

Packaging

Brand Personality 

Brand Touchpoints

Copywriting

Wayfinding Iconography

Brand Manual

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With strategically located hotels that offer functional, carefully curated essentials for a comfortable stay that doesn't break the bank, Boxo's visual language is similarly bold, no-nonsense and practical, with a hint
of local flavour. Featuring an boxy, angular logo that alludes to the brand's USP and a simple, yet vivid colour palette - the brand's values are clearly expressed through its brand system. 

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CLIENT

Boxo (hospitality)

boxohotels.com

CATEGORY

Agency Work

Project done for By The Gram, Mumbai

CREDITS

Anisa Shaikh - designer & copywriter

Anu Patel - designer & project manager

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