Ruey | Anisa Shaikh

Joining the ranks of UK street style icons, Ruey brings the modern woman stylish, sexy, and eco-friendly basics that go the distance. Created for the girl-on-the-go,
these carefully curated and infinitely versatile pieces seamlessly transition from a 9am board meeting to a
9pm wine tasting.

Logo Design

Packaging

Brand Personality

Brand Touchpoints

Copywriting

Website Design

Created for the fashion-forward, environmentally-conscious woman looking to set the foundations of her capsule wardrobe, Ruey needed a comprehensive visual

and communication system that would allow the brand

to integrate itself with its target audience.

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Thus, we developed the Ruey brand from scratch, building out a robust brand manual that encompassed the brand's logo system, typography guidelines, colour palette, brand personality pillars and communication style and more.