Gush | Anisa Shaikh

Launched in 2020, Gush Beauty was created to simplify the modern Indian woman's daily beauty routine. No longer restricted only to special occasions, the new definition of beauty called for products that were simple, effective, multipurpose & above all clean.
Made by women, for women; Gush was built to be
their partner in crime for guilt-free daily glam.

Logo Design

Packaging Design (Concept)

Brand Personality

Brand Touchpoints

Brand Communication

Brand Manual

Named for the sound of unrestrained joy, Gush's brand values centre around empathy and bringing delight to its customers.

Thus the logo unit features the brand's 'north star' as its brandmark to position the consumer as a guiding light.

Gush's product catalog features a collection of carefully curated formulations designed to function as both makeup and skin-care. Aiming to provide the Indian woman with confidence and nourishment in a single swipe, the brand's visual language blends playfulness with sophistication to highlight this duality.